LOOKING AT MARKETING FROM IMMIGRANT ANGLE

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What marketing people are missing?

Why focusing on the middle class that losing blood every single day.  The way it goes you will be either working class (don’t matter what profession you have) or upper class (it is all about how much you make.)

The class system is changing with immigration. Wake up. There are different classes now. If you want to promote or sell your products, these days you have to be able to read the streets. Open your eyes. Look around you. Who is spending money? Who is following trends? What are their budgets? Or their responsibilities? Or priorities in life? Or dreams.? Stop ignoring immigrants and their buying power. Go to oxford street next Christmas and see who is shopping. Who buys the latest iPhone? Why do you think that apple invested to Beats? Be a leader, not a follower. Starts focusing on ethnic marketing. Target people who were not born in this country. They want to be recognised. They want to be part of it. They want attention. Waiting with their hard earn cash ready to spend for the brands who pays attention to them. Who make them feel like they are part of the society.

First advertising.

Casting one black person or a lady with a headscarf on your ad campaign is not gonna work. It's pretentious. It's easy to see that its fake. Looks ridiculous. Pushes people away.  Cost business. Hurst your brand.

Look at the streets. Take an example how people live. All races, all ages, all colors. This country is the prime example of how to live in peace. All together. Focus on it. Mix it up. Be real. Every culture has its own unique attributes. We all know what they are. Don’t be scared, don’t try to be politically correct. It is not stereotyping. It is not racism. It is being real. Be strong. Show people that your brand has a character. A strong one but also has its flaws. That’s being real.

Public Relations,

First of all, make your mind up. Decide. Create a division that only deals with ethnic clientele. Find people who come from the communities. Speaks their language. Understand their lives, likes, dislikes etc. Get an amateur if you need but make sure he comes from where you are going.

Study your target customers. Not a silly survey or research. Get an opinion from the streets. Workplaces. Families, Communities. Get the real info. Not the silly numbers that data companies gives you.

Engaged with them. Don’t defend your brand, support your brand. If you have enough support then when things go wrong they will defend you. Invest in positive. If they like you they will stand by your side. See the brand as a family. Strong feelings v logical thinking. Focus on feelings. Be good. Don’t avoid confrontation. Explain your actions. Stand by them. Strong brands receive respect.

Actions,

Don’t be greedy. Learn to share as a brand. Don’t publicise all your good deeds. Let people to big you up. Be patient. Word a month is the way. People living fast these days. Information is poring down. Too much of it. Even thou everything is avail on your phones you still ask which barbershop to go to your friend. No need to google. Let people be a human-google for you. Spread the word.

How to get treated like a king on Turkish Restaurants or kebab shop..

in London, everybody likes kebab or nice BBQ ribs or maybe a lahmacun. Since you are going to eat all of them at some point why not get a better service or/and freebies or/and a discount.

here are some tips how to be loved by Turkish kebab man and get the best treatment.

Rule number one; This is a general rule applies to everybody in every situation. Show some respect. Whatever people do for a living deserves to be treated with respect. Do not look down on people or be a snob in any situation. Get that as a principle for life.

Rule number two; Learn some Turkish. Basic words. Hello, How are you, or how to order in Turkish.  Kebab man love that. Turkish people love who try to speak Turkish. Makes us smile and happy. You will be a star in no time.

Rule number three; Tell them that their place is the best in town and that's why you tell all your friends to come to that place to eat. Turkish people love to get compliments.

Rule Number four; If you are eating in a Turkish restaurant. Tell the chef that you want something mix to share and its up to the chef to come up with something. Leave it to him.They will get crazy and get you the biggest mixed platter you have ever seen with no extra charge.

Rule Number four; Never turn down a Turkish tea. if its not offered make sure you asked after your meal. Tea means friendship. Drink it and enjoy.

Rule number five; Een if you are not eating if you are passing by or in the area, pop in and say hello. We love people just saying hello without asking anything. It shows that you care and they will love you for it.

These are the basic rules.. You follow these rules on your regular spot. You will get treated like a VIP everytime you go there.

HOW TO ASK PAY RISE TO YOUR BOSS

As a Turkish Immigrant in London, you come across many interesting conversations when you hang out in Turkish cafes, restaurants, famous social clubs..
Here is the example of a real conversation I heard while sipping my cappuccino looking flat white in one of the Turkish places in Hackney. It's about their work. So you guys should understand that immigrants work hard.. very hard..

A-I am fed up with my boss man.. he is taking a piss..
B- Whats his problem.?

A-I told him that I need more hours but instead, he cut my hours to 70 a week.
B- Man, you used to do 80 hours a week. Why he cut your hours to 70?

A- Cause he says business is slow but I need at least 90 hours a week so I can save some money.

B- Just tell him man. They just trying you. Once I asked my boss for a pay rise. He said NO!. I told him if he doesn't give me £2 pound an hour instead of £1.80 I said I am going to quit. He was moaning but he start to give me £2 now. So you gotta be strong man.

A- Yeah man, He is taking a piss. I need at least 90 hours a week so I can save some money and open my own take -away kebab shop in 5 years time.

B- Soon man. I will buy a kebab van soon. Good money and fewer hours.. you only open 7 days a week but you don't have to open before 10 AM.


 

How to make profit from Tate Modern

I decide to add some color in my life and take my Turkish friend to the Tate Modern for the first time in his life.
There you see his opinions and suggestions on how to run Tate Modern properly and make some money..

-Too much brick my friend. way too much. cover the walls with cheap concrete then  you can sell them bricks as reclaim stuff to the trendy newcomers in Hackney.

-Why is this big chimney thing there doing for nothing? I would rent it to the billboard company. get some ad money.

-Gift shop? silly idea.. turn this silly gift shop to an off-licence. you make a killing. since I don't see many around this stretch  of the river anyway..

- This empty hall is such a waste.. turn it into car park.. its very expensive to park here, thanks god i have my late aunts disable badge. anyway, i would put my cousin here by the door and charge each car set fee of 10 quid. you make a killing.

- silly stuff on the wall. you call this art? I bring my cousin here to paint them wall with nice village scenery, cows and sheep and some moving waterfall frame..  or go to IKEA they have some nice pictures there and very cheap.

- electricity bill here must be high here. get rid of these funny lights.. I 'll bring my cousin here to install fivehundredmillionzillion fluorescent lights here so people can see the art properly.

Wine selection is important

A Little story about what happens to a Turkish guy who worked hard all his life to make some money and decide to enjoy his fortune in the end.
So he takes his family to a posh restaurant in Mayfair.
Here is what happens.

- Can I have your best wine, please.?
- Of course sir, Which year would you like?
- Well, I want it now.

http://www.freenewsfeed.com/headlines/?default=1

Do you now Boris Johnson?

As a Turkish person who lives in London I always come across same questions from my English friends. 

“Where is the best kebab in London? “ 

“Can you tell me where I can find the best lahmacun?” 

“Is the newly open Turkish hammam any good ?” 

“I need a gun, Can you get it for me from the Turkish Mafia?” etc.. 

I don’t recall myself asking where is the best fish & chips ? Where can I eat delicious shepherds pie? Or do you now Boris Johnson? Peh..

Turkish Job Application in London

Imagine your English is as poor as the ones on the silly reality TV shows. Immigrants usually learn English on the streets of London or at work from other immigrants so generally very basic and as they say “street” so here we go applying for the jobs generates humorous moments.

Friend of mine applied for a job with CV full of made up experiences. He is here for 4 years but looking at his CV you can say that he was born here. UNforfonunately he was caught not with the fake information he was providing. That one line on his CV got the attention of the employer and that was it.  Lets see if you guys can notice. On his CV he was outlining his personal skills.

-I am a Team worker who doesn’t scared of using initiative when time is right. I focus on projects with a great attention to details.

Another example of job applications made by Turkish friends,

-I want this job very much because I need money.

-I leave my other company because boss was bastard.

-I am very good worker. If you don’t give me the job Allah will punish you.

Example of answers for reference requests made by the companies.

-My cousin works here. His name is Ali. Talk to him. He knows me.

-Mr. Cengiz: Works at off-licence.

-Mr. Richard 0776***5462 (obviously & stupidly his own mobile number)